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Title: SellSoftware Announces New SaaS Sales System to Transform B2B Growth

United States, 22nd Dec 2025 - SellSoftware, a revenue systems company founded by Dej Sonubi, has introduced a groundbreaking approach to scaling B2B SaaS businesses. The company’s flagship offering, the SaaS Sales System Intensive, focuses on solving the unique challenges faced by founders experiencing growth plateaus at $50k–$200k MRR. This 16-week, Done-With-You program is designed to bring predictability and structure to the sales process, eliminating founder dependency and creating a consistent pipeline.A Founder’s Journey from Hustle to SystemsDej Sonubi didn’t start his career in SaaS. Raised in Hornchurch, outside London, Dej first made a name for himself in events management, learning the value of community-building and relationship-driven growth. But it wasn’t until an opportunity came to help scale a SaaS business that Dej’s systems-first mentality truly took shape.The company he joined was facing the same problem many early-stage SaaS businesses struggle with: inconsistent sales performance. At first, the founder was playing hero, jumping in to close deals and salvage the month. It was clear that this wasn’t sustainable. But Dej realized something fundamental, scaling revenue wasn’t about working harder; it was about installing the right systems that take sales out of the founder’s hands and run on their own.This realization led to the creation of SellSoftware, a company dedicated to helping SaaS founders implement these sales systems. The goal is to get companies out of the feast-or-famine cycle and into predictable, repeatable growth.Why $50k–$200k MRR Is a Critical Breaking PointAs Dej has worked with SaaS companies at various stages, he’s noticed a recurring pattern. Founders often hit a wall when they’re at $50k to $200k MRR. At this stage, sales a...

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