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Title: Non Zero Design Announces Navigating Design Expanding Territories Through Multidisciplinary Design
India, 13th Dec 2025 - A banking application and a cookie brand have nothing in common, except that both need design. This simple observation has shaped how Non Zero Design, founded by Aman and Deep in 2020, structures its practice. Rather than forcing diverse challenges through a single methodology, the studio has built distinct operational frameworks for distinct problems. The result isn't just another full-service agency, but a deliberate experiment in what happens when you treat design as multiple disciplines rather than one.The studio's work spans digital interfaces and physical products, from enterprise software to consumer appliances, even experimental food ventures. Working with early-stage startups through to established multinationals, Non Zero has developed a practice that adapts its methodology to each sector's particular demands. Their recent recognition for multidisciplinary design excellence (India's Best Multidisciplinary Design Studio at IBDA 2025) suggests this adaptive approach resonates within an industry increasingly skeptical of one-size-fits-all solutions. Covering The Breadth With Sub-WingsPerhaps the most telling aspect of Non Zero's evolution has been its development of distinct divisions. This was a response to what they recognized as the increasingly specialized nature of design work across industries. Each division operates with its own methodology, tools, and collaborative frameworks:factors.design emerged from the recognition that medtech and consumer appliances demand rigorous attention to regulatory compliance, human factors engineering, and iterative prototyping. Working with established brands like Mahindra, KitchenAid, Maytag, and Whirlpool, this division operates within the constraints of unified environments that connect engine...
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