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Title: New CEO Playbook Launched for MedSpa Providers

United States, 11th Dec 2025 - Dr. William C. Croley, nationally recognized anesthesiologist, educator, aesthetic safety expert, and Chief Medical Officer at Empire Medical Training, announces the release of his groundbreaking new book, The MedSpa Startup Playbook: From Injector to CEO, a comprehensive manual designed to solve the painful, expensive, and often career-threatening mistakes that cause MedSpas across the country to close their doors prematurely. Drawing from decades of clinical leadership, business building, complication management, and national teaching across more than 500 medical conferences, Dr. Croley distills hard-earned lessons into a practical framework for providers ready to transition from clinician to confident CEO. The book opens with an unfiltered look at why most MedSpas fail, exposing the clinical myths and business blind spots that sabotage otherwise talented injectors. Dr. Croley recounts early experiences, from Botox parties in Chicago to navigating complex regulatory landscapes in Florida, illustrating how even skilled clinicians collapse under the weight of unclear financials, poor planning, and burnout. His message is direct: clinical skill is not enough; without business systems as disciplined as clinical protocols, even fully booked calendars can hide deep financial instability. The MedSpa Startup Playbook takes readers step-by-step through vision setting, practice values, legal compliance, entity formation, scope-of-practice clarity, financial blueprints, KPI tracking, team building, branding, patient experience design, and scalable marketing. Each chapter pairs candid case studies with actionable worksheets, checklists, and templates, giving readers tools they can implement immediately, whethe...

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