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Title: Elephant Freedom Project Announces Ethical Travel Initiative

Chiang Mai, Thailand, 2nd Dec 2025 - A new kind of elephant nature park in Chiang Mai is redefining what responsible tourism truly means. Tucked into the hills outside Chiang Mai, there’s a quiet place where tourism looks and feels different from what most visitors expect. The Elephant Freedom Project didn’t begin as a business plan or a marketing idea. It started with a moment.When Director Siriporn Tanaseth first met an elephant that had finally been released from years of work, she remembers standing there not really knowing what to say. The animal didn’t do anything dramatic, no trumpeting, no show of power, just a slow, careful breath as if it were getting used to the idea of being safe. That single breath reshaped the way she thought about tourism, care, and responsibility. It also planted the seed for what is now the Elephant Freedom Project.Today, the sanctuary has become a place where travelers can step into a more honest version of elephant tourism. Instead of rides or performances, visitors find elephants moving at their own pace, bathing when they feel like it, wandering to the riverbanks, or foraging quietly in the forest. People don’t guide the experience. The elephants do.A Mission Grounded in RespectTanaseth often says that “elephants aren’t here to entertain us; they’re here to inspire us,” and that line finds its way into almost everything the sanctuary does. The idea is simple: if you want to understand elephants, you watch them, not as props, but as living beings with their own routines and moods.The result is an experience that surprises many travelers. Many arrive expecting some structured activity, only to find that the most meaningful moments come from simply observing an elephant taking its time. That shift, from interaction to ap...

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