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Title: Rio Perfumes Announces Black Friday Special On Selected Fragrances

Johannesburg, Gauteng, South Africa, 28th Nov 2025 – Rio Perfumes today announced a Black Friday special on selected fragrances, marking a key moment in the retailer’s seasonal calendar as South African consumers increasingly align fragrance purchases with major shopping events. The initiative centres on curated selections within the company’s extensive product catalogue, rather than across-the-board markdowns, reflecting a targeted approach to promotional activity in the beauty and personal care sector.​Founded as a specialist fragrance retailer, Rio Perfumes has developed from a single physical outlet into a recognised multi-channel brand, combining an established store presence at the Oriental Plaza in Fordsburg, Johannesburg, with a national e-commerce platform. Over time, this evolution has enabled the company to reach customers across South Africa while retaining the personalised, fragrance-focused identity that shaped its early reputation.​The Black Friday special is positioned within this broader growth trajectory as a structured, time-bound initiative that highlights selected products and ranges within the company’s women’s, men’s, and unisex fragrance portfolios. Instead of adopting a generalised discount model, the retailer has chosen to focus on specific collections and product mechanics, reflecting a considered response to changing shopper expectations around value, curation, and choice during high-traffic periods.​Rio Perfumes’ online store, hosted at rioperfumes.co.za, serves as the primary hub for the Black Friday activity, featuring dedicated sections for perfume specials and promotional collections. The website is organised by gender, brand, and product type, including women’s fragrances, men’s fragrances, unisex scents, and gift options, allowing Blac...

This press release is issued by King Newswire