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Title: My Instore Radio Analysis Reveals US Businesses Split on Christmas Music Start Date

Billund, Denmark, 27th Nov 2025 - My Instore Radio, a global provider of music for business, today released analysis of customer scheduling data revealing that US businesses remain evenly divided on when to begin Christmas music, with approximately 50% starting on Black Friday and 50% beginning the day after Thanksgiving.The analysis, drawn from thousands of retail, restaurant, and hospitality locations across more than 50 countries, highlights a persistent challenge facing business owners each November as they balance customer expectations, staff satisfaction, and brand atmosphere during the crucial holiday season that can generate up to 30% of annual retail sales, according to industry data."Every November, business owners face the same question: when is the right time to start Christmas music?" says Søren Klausen, CEO and founder of My Instore Radio. "Our customer data shows there's no universal answer. The decision depends on business type, customer demographics, and regional expectations. What matters most is having the control to implement your strategy consistently."Regional Variations Show Cultural DifferencesWhile US businesses show an even split between Black Friday and post-Thanksgiving timing, My Instore Radio's international customer base demonstrates significantly different patterns. British businesses typically wait until December 1st. A Rimmers Music survey revealed that 49% of Britons believe Christmas songs should be played from December 1st, though 20% are comfortable with an earlier start.Spotify's global streaming data shows that most countries officially enter the Christmas music season when holiday streams exceed 2% of all listening, typically occurring around November 1st. However, regional variations are significant, with the Philippin...

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