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Title: Mobiniti Groups Segment Loyalty Members by Location for Tailored Offers

 Location-Based Segmentation Powers More Relevant SMS MarketingUnited States, 24th Nov 2025 - Hospitality and retail brands are finding greater success with localized text message campaigns by segmenting their subscriber base by geographic area. With Mobiniti Groups, marketing teams can organize loyalty members by location, enabling them to send hyper-relevant offers that resonate with each specific audience.Instead of broadcasting a one-size-fits-all promotion, businesses can tailor messages based on a subscriber’s preferred store, region, or market. Whether promoting a grand opening, a weather-based special, or a local event, this segmentation strategy makes every message feel personal and timely.How Location Groups WorkSubscriber tags: Automatically assign contacts to Groups based on opt-in source, keyword, or custom dataSend by region: Choose a specific city, state, or store to receive a campaignCustomize at scale: Run the same promotion across locations with slight variations for each audienceBenefits of Localized SMS CampaignsSending location-aware messages increases relevance — and relevance drives results. When loyalty members receive promotions tied to their area, they’re more likely to engage and convert.Reduce opt-outs from irrelevant offersImprove click-through and redemption ratesBuild stronger community-level brand engagementFlexible Enough for National BrandsWhether managing a few outlets or hundreds of locations, Mobiniti Groups scale with your business. Brands can nest Groups within larger categories, like region or franchise, or create event-based segments for temporary promotions.For example, a national restaurant chain could use one base message for a seasonal special but tweak the offer amount or timing depending on the location’s customer traf...

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