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Title: Beyond Discounts - LiberLive Stringless Smart Guitar Is Redefining Value in Music Tech This BFCM

Denver, Colorado, United States, 13th Nov 2025 - As brands race to capture shoppers’ attention during Black Friday–Cyber Monday (BFCM) with coupons and deals, LiberLive - the company behind the world’s first stringless smart guitar - is charting a different path. Rather than competing on discount depth alone, the award-winning music-tech innovator is using the season to highlight how technology and emotion can strike a lasting chord with consumers long after the sales end.With over 200k units of its LiberLive C1 sold globally since launch, the company has built a passionate user base among both musicians and tech enthusiasts. Yet for this BFCM, LiberLive is combining value with engagement, offering the C1 at a special $359 (down from $449) and introducing a playful “Spin to Win” event that gives shoppers up to $90 off in rewards - turning traditional discounting into an interactive experience.“Consumers have evolved. They don’t just want cheaper products; they want smarter ones that make them feel something,” said the PR Manager at LiberLive. “Our BFCM campaign isn’t about racing to the bottom on discounts. It’s about inviting people to rediscover what it means to play, create, and connect through music - and making that journey fun along the way.”A Market Shift: From Discount Depth to Brand DepthMarket trends suggest this shift is highly relevant. Recent research highlights that a growing number of younger, financially cautious shoppers prefer meaningful brand experiences and value-rich offers over steep markdowns alone. A report by NielsenIQ found that 66% of Gen Z choose brands where many people tell their own stories about why they like the brand. (Source: NielsenIQ, “Unlock the Unmatched Spending Potential of Gen Z,” 2025). For LiberLive, this translates to fo...

This press release is issued by King Newswire