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Title: Meet the Two Young Visionaries Quietly Powering Bulgaria’s Next Tech Boom

Bulgaria, 12th Nov 2025 - While much of Europe’s tech landscape is defined by long-established corporations and venture-backed startups, two Bulgarian innovators are proving that a new generation of independent founders can redefine the game. Meet Rusi Russev and Slavi Kolev, the under-20 visionaries behind SR Holding - a fast-growing, multi-industry company driving Bulgaria’s transformation from an outsourcing destination into a global hub for technological innovation.From Outsourcing to Innovation: Bulgaria’s Tech RenaissanceFor years, Bulgaria was known as an outsourcing hub, providing affordable technical talent for foreign companies. But a quiet revolution is underway. Young entrepreneurs like Rusi Russev, CEO of SR Holding, and Slavi Kolev, the company’s COO, are leading a new wave of homegrown innovation - building intellectual property, platforms, and AI-driven products that position Bulgaria as a creator, not a contractor.“Bulgaria’s time as Europe’s hidden tech engine is over,” says Rusi Russev. “We’re not here to follow - we’re here to create.”The Origin Story: Two Founders, One VisionFounded by Rusi Russev and Slavi Kolev, SR Holding emerged from a simple yet ambitious vision: to build an ecosystem where technology, automation, and creativity converge to solve real business challenges. Despite both being under 20, the duo already leads ventures across multiple industries, from software and fintech to AI-driven real estate and business systems.“We started SR Holding because we saw how fragmented Bulgaria’s tech scene was,” explains Slavi Kolev. “Our goal was to connect it - to create a holding that unites innovation across disciplines, empowering both startups and enterprises to accelerate their transform...

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