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Title: Google’s Pricing Transparency Revolution: How Octopus Bridge Enables POS-Integrated Google Ads for Retailers

San Jose, CA, United States, 11th Nov 2025 - In a bold move to ensure pricing transparency across digital advertising, Google’s new Misrepresentation Policy update, effective from October 2025, has reshaped how retailers manage product listings and advertisements. This sweeping reform - commonly known as Google’s Pricing Crackdown - demands that every price displayed in Google Ads and Google Shopping exactly match the checkout price seen by customers.While this update strengthens consumer trust, it has created new challenges for retailers juggling multiple sales channels and fluctuating in-store prices.The Impact of Google’s Pricing Transparency UpdateFor retailers, this policy represents both a compliance mandate and a technological challenge. Inconsistent pricing - caused by manual updates, delayed data synchronization, or disconnected systems - can now lead to ad disapprovals or even account suspension.Common challenges faced by retailers after the Google Pricing Transparency update include:The burden of manually updating product prices across online stores, Google Merchant Center, and ads.Risk of non-compliance when in-store promotions, discounts, or taxes are not reflected instantly online.Inaccurate product availability, causing ads to display items that are out of stock.Loss of visibility in nearby searches, where customers rely on accurate local pricing and availability before visiting a store.For large or multi-store retailers, ensuring 100% data consistency between their Point of Sale (POS) systems and Google Ads has become nearly impossible without automation.Octopus Bridge: Two Decades of Integration ExpertiseThis is where Octopus Bridge, a flagship integration platform developed by 24Seven Commerce, steps in. With over 20 years of industry experience, Octop...

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