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Title: U.S. Automotive OTA Market Set for Explosive Growth - Projected to Reach USD 3,330 Million by 2030

Pune, Maharashtra, India, 7th Nov 2025 - Mark & Spark Solutions, a leading provider of market intelligence, has released its comprehensive analysis of the U.S. Automotive Over-The-Air (OTA) Market. The report reveals that the U.S. automotive OTA market was valued at USD 1,328 million in 2024 and is estimated to reach a value of USD 3,330 million by 2030, growing at a robust compound annual growth rate (CAGR) of 16.9%. This remarkable growth is fueled by the accelerating integration of connected car technologies, rising consumer demand for enhanced in-vehicle experiences, and the automotive industry's strategic pivot towards software-defined vehicles.OTA technology, which allows for the wireless delivery of software updates, bug fixes, and new features to a vehicle's electronic control units (ECUs), is fundamentally transforming the automotive landscape. It is moving the industry from a traditional hardware-centric model to a dynamic, service-oriented ecosystem.To study the complete report at: https://marksparksolutions.com/reports/us-automotive-ota-marketMarket Dynamics: A Shift Towards Software-Defined VehiclesThe dynamics of the U.S. Automotive OTA market are characterized by a powerful interplay of drivers, restraints, and opportunities. The primary growth engine is the escalating consumer appetite for connected, personalized, and ever-improving vehicles. OTA updates are no longer a luxury but a critical expectation, enabling everything from infotainment upgrades and new application integrations to performance enhancements.Furthermore, stringent government regulations concerning vehicle safety and cyber security are compelling automakers to adopt OTA as the most efficient method to deploy critical safety patches and compliance updates remotely, red...

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