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Title: Lodz-based SEO agency FunkyMedia celebrates 15 years on the market and a spectacular success for a cosmetics industry client
Poland, 6th Nov 2025 – Founded in 2010 by Rafał Cyrański, SEO agency FunkyMedia is strengthening its position as one of the most dynamic SEO companies in the region. The latest project for a client in the cosmetics sector shows how combining SEO, AI, and brand mentions analysis can translate into real growth in both sales and online visibility.Over a decade of experienceSince 2010, FunkyMedia has specialized in comprehensive SEO activities for e-commerce and brands building their online presence. The agency’s team combines classic technical optimization, link building, and content marketing with the latest AI-powered tools.“When we started in 2010, SEO looked completely different. Today, we can’t imagine an effective strategy without data, AI, and monitoring brand mentions across the whole digital ecosystem,” says Rafał Cyrański, founder and CEO of FunkyMEDIA.Case study: cosmetics brand – the numbers speak for themselvesOne of the agency’s latest successes is cooperation with a nationwide online store in the skincare cosmetics segment. Within 12 months of implementing a strategy based on AI, SEO, and brand mentions, FunkyMedia achieved:+312% year-on-year growth in organic traffic+185 new keywords in Google TOP 3 and +420 in TOP 10+68% increase in revenue from the organic channel37% decrease in cost per acquisition from organic trafficIncrease in brand mentions (brand references in media, social media and forums) from around 90 to 410 per monthAI, SEO and brand mentions – an integrated strategyIn the project for the cosmetics brand, FunkyMedia used:AI for keyword and content topic analysis – reducing the time needed to prepare a content strategy by over 40%AI models to opt...
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