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Title: Award-Winning Designer Assem Kiyalova Joins Rutgers University Faculty to Teach Visual Storytelling and Social Design

United States, 5th Nov 2025 – Rutgers University's Mason Gross School of the Arts has announced the appointment of Assem Kiyalova, an internationally recognized graphic designer and researcher, to its faculty. Kiyalova brings over a decade of advertising industry experience and a distinguished portfolio of socially engaged creative work to her new role teaching emerging artists and designers.As a second-year MFA student at Mason Gross, Kiyalova has distinguished herself through research that explores how design can transcend commercial objectives to address pressing social issues and foster critical awareness about artificial intelligence and human connection. Her appointment reflects Rutgers' commitment to bridging professional practice with academic inquiry."I believe design can be more than a marketing tool. It is a language of empathy and change," says Kiyalova. "Through my research and teaching, I aim to tell women's stories and create work that challenges familiar perspectives while reconnecting humanity with the world around us."Kiyalova's current research examines the human need for validation and emotional nurturing in the age of artificial intelligence. Her project, titled "Project MA," invites audiences to pause, reflect, and reclaim moments of awareness amid the constant demands of modern life."I noticed how people increasingly enjoy interacting with AI chatbots," Kiyalova explains. "Whenever you say something, the bot responds with praise, telling you that you're right, that you're doing great. But what are the consequences of this constant affirmation? Is it healthy to be endlessly cheered on? Can we truly grow as individuals or as a society without challenge or contradiction?"Her inquiry raises important questions about whether growing attachment to...

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