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Title: FORK Eyewear by Optimax Introducing Sunglasses for the Nightlife Culture

United States, 30th Oct 2025 - Optimax Eyewear Group announced today a new strategic pillar: FORK Eyewear. The collection is set to shape eyewear design with streetwear-inspired styles tailored for the nightlife generation, allowing consumers to express their style both day and night.As night falls, city streets pulse with energy. Neon lights flicker across skyscrapers, and music spills from every corner. In this vibrant world, fashion is more than just clothing—it’s about making an impact. FORK Eyewear takes that impact further, offering eyewear that blends bold aesthetics with advanced functionality. Born from the innovative Optimax Eyewear Group, FORK is disrupting the eyewear industry with designs infused with the high-energy spirit of nightlife culture.The Intersection of Fashion and Nightlife CultureFashion and nightlife go hand in hand. Whether at a rooftop bar, an underground club, or a beach party, the demand for bold, statement-making accessories is higher than ever. FORK Eyewear wasn’t created just to sell sunglasses; it’s designed to capture the energy of nightlife, allowing wearers to express their individuality through high-performance eyewear.Optimax Eyewear Group, known for ventures like GlassesUSA.com and United Vision Plan (UVP), is entering the non-prescription sunglasses market with FORK, targeting younger, fashion-forward consumers who value both style and performance. The company identified a unique opportunity to merge the influence of nightlife with eyewear, creating a product that blends high-quality design with the aesthetics of urban nightlife.Visionary Leadership Behind FORK EyewearHila Shtram, General Manager and Chief Design Officer of Optimax Eyewear Group, is the visionary behind FORK’s distinctive look. Shtram’s innov...

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