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Title: Mobiniti Growth Tools AB-Test SMS Offer Copy for Maximum Auto Quote Responses

Optimizing response rates from SMS campaigns is no longer guesswork. Lenders and insurers can now test multiple variations of their text message offers with precision—improving quote conversions and engagement. Built-in growth tools from Mobiniti make it easy to A/B test messaging copy, timing, and CTAs to find the highest-performing variations, all without manual monitoring or external tools.Why Testing Matters in Quote CampaignsEven subtle differences in how an offer is worded can significantly impact open rates, click-throughs, and ultimately, applications started. A/B testing removes the uncertainty and replaces it with data-backed decisions that scale outreach performance.Test short vs. long formats to match borrower attention spanTry different CTAs like “Get a Rate” vs. “Check Eligibility”Experiment with tone: urgent, friendly, or informativeAdjust send times to reach contacts when they’re most likely to respondHow It WorksWith Mobiniti’s built-in A/B testing feature, users can build multiple message variants inside a single campaign and split their audience automatically. The system tracks each message's performance in real-time—identifying the winning version based on response, click, or goal-based metrics.Create message variants with unique subject lines, text, or linksSplit audience evenly (or by custom percentage)Track open, reply, and conversion rates for each versionAutomatically send the best-performing version to the remaining audiencePerfect for Auto Quote CampaignsSpeed and clarity are critical in automotive financing and insurance offers. With testing, you can hone in on which copy makes prospects click—and which falls flat. Teams can launch quote campaigns with confidence, knowing the strongest message will take the lead.Examples of test variables inc...

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