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Title: Mobiniti Groups Segment High-Risk Borrowers for Proactive Outreach
United States, 27th Oct 2025 - Lenders are turning to smarter segmentation to reduce defaults and improve borrower outcomes. With advanced grouping features built into the platform, teams can now proactively reach out to borrowers based on behavior, risk indicators, or loan status. By identifying and communicating with at-risk segments early, lenders can reduce delinquency rates and maintain stronger long-term relationships.Identify and Act—Before Risk Turns Into LossInstead of waiting for payments to go overdue or applications to stall out, lenders can create dynamic groups based on borrower actions or attributes. This enables timely, personalized messaging that keeps accounts current and applications on track.Target late responders: Segment borrowers who haven’t replied within 3 days of a request.Identify income verification issues: Group contacts who haven’t submitted supporting docs.Flag incomplete applications: Separate and re-engage those who started but didn’t finish.Monitor renewal risk: Track borrowers near term expiration or with reduced engagement.Custom Groups for Every Lending ScenarioMobiniti Groups allow teams to tailor outreach based on any combination of behavior, status, and engagement level. Group logic can be based on keywords, activity triggers, or manual tagging—giving complete control over segmentation strategy.Missed deadlinesHigh utilization ratesMultiple open support threadsResponses with certain keywords (e.g., "need help", "behind")Once a group is defined, teams can launch campaigns, send one-to-one messages, or enroll contacts in drip reminders automatically.Benefits of Proactive Messaging to High-Risk GroupsBy reaching out early and consistently, lenders can improve borrower satisfaction and prevent small issues from escalating into charge-...
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