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Title: Pedaling Possibility Ignite Humanity Partners with Alchemy of Ride to Celebrate Three Years of Cycling Endurance Artistry and Canadian Spirit

Ignite Humanity™, the global movement to unite and uplift humanity through storytelling, is proud to announce its continued partnership with Alchemy of Ride, the Canmore-based cycling gear company known for its craftsmanship, creativity, and commitment to Canadian cycling culture.For the past three years, Lady JB Owen and her husband, Peter Giesin, founders of Ignite Humanity, have embarked on some of the most ambitious tandem cycling expeditions in North America. Together they have pedaled thousands of kilometers, 5,000 km across Canada in 2020, 6,500 km through Alaska in 2021, and now a breathtaking 8,000 km journey from Cabo San Lucas, Mexico to North Pole, Alaska in 2025. At every stage, Alchemy of Ride has been alongside them, not only as a gear sponsor but as a symbol of Canadian innovation and artistry.A Jersey That Tells a StoryThe heart of this partnership is captured in the iconic jersey designed by renowned artist and athlete, Lynne Harrison. With its bold, expressive imagery and deep sense of pride, the jersey has become more than just performance gear; it beautifully reflects the majesty of the Rockies, the spirit of adventure, and the artistry of sports culture.As Lynne explains, “Alchemy of Ride was born out of my love for cycling and art. Frustrated by the lack of colorful, expressive cycling apparel, I decided to combine my paintings with performance gear. My first collection of jerseys sold out in a week, and soon after, Alchemy of Ride grew into a global brand. Today, the company designs vibrant ski, bike, and surf apparel for athletes worldwide, bringing art, sport, and self-expression together in motion.”For Lady JB and Peter, wearing the jersey became a ritual of pride and connection. Every time they pulled it on, it was a reminder that t...

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