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Title: Power of purpose Why company culture matters more than ever in recruitment

Johannesburg, South Africa – In today's competitive job market, skills alone are no longer enough. For many South African businesses and the talented professionals who drive them, company culture and purpose have become pivotal in recruitment and retention decisions. As employees seek more than just a pay cheque, aligning personal values with workplace purpose is increasingly shaping how, where, and why people choose to work.At Isilumko Staffing, one of South Africa’s leading staffing and recruitment agencies, this shift has been observed firsthand. The company believes that matching talent to opportunity goes far beyond ticking technical boxes. It is about connecting people and companies who share a vision rooted in integrity, ownership, and positive contribution.Why Culture is the New CurrencyThe post-pandemic workplace has undergone a transformation. Flexible work arrangements, digital connectivity, and a renewed focus on employee well-being have redefined what candidates expect from employers. Today, candidates are asking:Does this company live its values?Will my work make a meaningful impact?Is this a place where I can grow personally and professionally?For employers, this means culture has become a key differentiator. A strong and authentic company culture attracts the right talent and keeps them engaged, even in volatile markets. Conversely, a weak or inconsistent culture leads to high turnover, disengagement, and productivity loss — challenges no organisation can afford today.Recruitment with PurposeIsilumko Staffing places purpose at the core of every placement. Their recruitment approach focuses not only on finding candidates who can perform tasks but also on those who align with the company’s ethos and long-term vision. By understanding both the people behind...


This press release is issued by King Newswire

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