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Title: Jecheon Emerges as Koreas Leading Destination for Traditional Medicine and Forest Healing

Jecheon, a mountain city in North Chungcheong Province, is gaining recognition as one of South Korea’s key destinations for traditional medicine and forest-based wellness tourism.The city’s long association with herbal medicine and its natural environment have positioned it at the center of Korea’s “K-Wellness” initiative — a growing movement that integrates traditional healing, ecological therapy, and sustainable tourism.Traditional Korean medicine. Chungbuk Innovation Institute of Science & Technology.A Heritage Rooted in NatureThe world was first introduced to Korean traditional healing through Jewel in the Palace, a television drama that revealed the deep connection between medicine, nature, and philosophy in Korean culture. Today, that legacy continues in Jecheon, where traditional wisdom meets modern applications of health and wellness.Situated in the cool, forested mountains of Chungbuk, Jecheon has served as a medicinal herb hub since the Joseon Dynasty. It was once among the nation’s three largest herbal markets and remains home to more than 60 varieties of medicinal plants, including astragalus, ginseng, angelica root, and safflower.With its high altitude, abundant sunshine, and limestone-rich soil, Jecheon provides optimal conditions for cultivating herbal crops. The region currently accounts for about 80 percent of Korea’s astragalus production, according to local data.For many visitors, Jecheon offers more than scenic tranquility — it provides an opportunity to reconnect with nature’s restorative rhythm and rediscover balance away from urban life.National Center for Forest Therapy: Integrating Ecology and MedicineNational Center for Forest Therapy Jecheon. National Center for Forest Therapy JecheonAt the National Center for Forest Therapy Jecheon, the p...

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