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Title: From Fabric to Frequency How Artur Shakhnazarovs Zavee Couture Is Redefining Fashion as Identity

New york, United States, 6th Oct 2025 - In an industry often driven by excess, Armenian-American entrepreneur Artur Shakhnazarov is turning fashion into a conversation of alignment, sovereignty, and identity. Through his luxury minimalist brand, Zavee Couture, Artur is building something more than clothing—it’s a movement where fabric becomes frequency.Born from Artur’s lifelong passion for expression, purpose, and alignment, Zavee Couture emerged as a quiet side project that evolved into a symbolic brand worn by celebrities, visionaries, and public figures. Its signature? Vision. Minimalism. Identity.“Fashion isn’t vanity. It’s a voice,” says Shakhnazarov.“Zavee speaks to leaders who want their presence to match their purpose.”From the red carpets of Cannes to Hollywood charity galas alongside icons like Dolph Lundgren and Shaquille O’Neal, Zavee Couture’s designs are gaining global attention. The brand’s pieces have been worn by Mrs. European Universe 2025 Tatiana Kharina, and featured in reels and runways from Las Vegas to the Mediterranean.Legacy in Every StitchWhat makes Zavee Couture different is what’s behind the seams. Artur’s secret weapon? His partner and master designer, Aladdin.A third-generation fashion artisan, Aladdin comes from a lineage of tailors and visionaries—his grandfather built one of the first custom ateliers in their homeland. Today, Aladdin continues that legacy globally, having curated looks for international fashion weeks, exclusive elite clients, and private runways from Dubai to Paris.“Every piece is an extension of who someone already is,” Aladdin shares.“When identity aligns with design, people don’t just wear clothes—they wear confidence.”His vision? To make Zavee Couture a house of embodied identity, not just fashion. With Aladdin at t...

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