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Title: ITC and MSME Chambers South Africa sign partnership to accelerate MSME participation in global trade members to receive subsidized access to ADAMftd

 United States, 2nd Oct 2025 — The International Trade Council (ITC) and MSME Chambers South Africa today announced the signing of a Memorandum of Understanding (MOU) establishing a strategic partnership to equip small, medium, and micro enterprises (MSMEs) with the data, training, research, and visibility they need to expand internationally. The agreement provides MSME Chambers members with subsidized access to the ADAMftd global trade-data platform, joint research initiatives, and co-published publications designed to convert insights into practical export outcomes.Under the MOU, the partners will collaborate on:Data access: Subsidized member access to ADAMftd for market-demand analysis, importer discovery, pricing intelligence, risk checks, and supply-chain mapping.Joint research & publications: Co-authoring market opportunity briefs, sector deep-dives, country entry playbooks, and an annual MSME Export Readiness & Opportunity Barometer—with free distribution to MSME members and stakeholders.Capacity building: Free certificate courses through the International Trade Academy; practical webinars and 24/7 user support.Publicity & media: Opportunities for MSMEs to publish success stories across ITC channels and partner media, plus co-branded research launches.Events & deal-flow: Discounted participation in global trade events—including the Go Global Awards—and B2B programs to catalyze partnerships and investment.Noah Debeila, President, MSME Chambers South Africa, said: “This partnership gives our members an unfair advantage. With subsidized access to ADAMftd, world-class training from the ITC, and co-published research that speaks directly to MSME realities, our entrepreneurs can validate d...

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