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Title: Guizhou Brings Its Culture and Tourism to the UK

London, United Kingdom, 1st Oct 2025 - The Guizhou culture and tourism promotion event was held in London, U.K., on Sept. 29, 2025. The event, supported by Kweichow Moutai, showcased southwest China's Guizhou Province's rich cultural and tourism resources, including its natural landscapes, intangible cultural heritage, ethnic costumes, and characteristic cuisine, attracting over 100 Chinese and British guests.On behalf of Guizhou's cultural and tourism sectors, Jin Zhongbin, deputy general manager of Guizhou Cultural and Performing Arts Industry Group Co., Ltd., delivered a speech. He stated that Guizhou is a magnificent land where nature and culture intertwine. It boasts stunning mountains and rivers, a diverse culture, and 18 indigenous ethnic groups who have created a unique and captivating ethnic culture. He expressed the hope to deepen cooperation with the U.K. in areas such as cultural performances, heritage protection, and tourism investment, and to jointly explore innovative paths for the integration of culture and tourism.Jin Zhongbin, deputy general manager of Guizhou Cultural and Performing Arts Industry Group Co., Ltd., delivers a speech.Zhang Li, director of the China National Tourist Office in London, shared the transformation of Guizhou based on his personal experience. Earlier this year, he led a 40-person delegation from the U.K., Ireland, Iceland, Finland, and Norway on a tour to Guizhou, which completely changed the delegation's preconceived notions about southwest China. The broad highways in mountain regions and tall bridges across canyons left a deep impression on the members. Zhang said that the achievements of China's poverty alleviation are no longer abstract concepts but visible and tangible improvements in life. He said that the China National...

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