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Title: Givy Enables Multi-Currency Gift Cards on Shopify

 Givy, a leading gifting solution provider for Shopify merchants, today announced the launch of the first comprehensive multi-currency gift card solution for Shopify and Shopify Plus platforms. This groundbreaking feature addresses a critical challenge faced by international merchants: the ability to offer gift cards in multiple currencies with fixed, localized denominations while maintaining price consistency and customer experience across all markets.The new functionality represents a significant advancement in ecommerce gifting capabilities, enabling merchants to set specific gift card denominations for each supported currency rather than relying on automated conversions that result in irregular amounts. This innovation arrives at a crucial time for global retailers preparing for the holiday shopping season, when gift card sales traditionally account for a substantial portion of annual revenue.Addressing a Critical Gap in International CommerceInternational Shopify merchants have long faced significant obstacles in offering gift cards across multiple currencies. The traditional approach, which converts gift card values from the merchant's default currency into other currencies, has created numerous friction points in the customer experience. These conversions typically result in unrounded amounts that appear unprofessional and can confuse customers – for example, a gift card intended as a €50 gift appearing as €51.37 due to currency conversion.Furthermore, fluctuating exchange rates have historically created additional complications, causing the effective value of gift cards to vary over time. This instability has led to customer dissatisfaction when gift card balances unexpectedly fail to cover intended purchases due to rate changes, ultimately impacting mercha...

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