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Title: First Capitalist in the Soviet Union by Steve Puthuff

History often remembers revolutions for their battles and political upheavals. Yet some of the greatest transformations begin quietly in boardrooms, classrooms, and shop floors. ‘First Capitalist in the Soviet Union’ is the true story of one man who introduced free market ideas to a nation that had never known them. Written by Steve Puthuff, the memoir offers a rare insider’s view of how innovation, determination, and human connection shaped a turning point in history.Steve Puthuff did not set out to change the Soviet Union. Raised on a California farm grounded in values of hard work, honesty, and persistence, Steve built a career in Silicon Valley as an engineer, inventor, and founder of multiple technology companies. By the mid-1980s, he held eleven patents and was recognized for tackling complex challenges. When an unexpected invitation took him to Moscow, he encountered a country full of intelligent, capable people working under a system that discouraged initiative and kept progress hidden behind layers of bureaucracy.A televised interview in which Steve described the barriers to innovation in the Soviet system caught the attention of senior officials. Impressed by his insights, he was asked to assemble a team of American business leaders and technology experts to help design economic reforms. This collaboration led to “The Americans for the Success of Perestroika” and eventually to Econotech, the first major Soviet-American joint venture, which introduced Russians to something they had never experienced before: genuine consumer choice, customer service, and private ownership.The venture grew rapidly, demonstrating that even under tight control, people respond eagerly to opportunity. For a brief and hopeful time, Soviet citizens saw firsthand the benefits of competi...

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