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Title: FlexRule Levels the Playing Field for Second-Tier Banks with Enterprise-Grade Decisioning Platform

  FlexRule is closing the technology gap for financial institutions across Australia. The Melbourne-based decisioning company announced new capabilities, delivered on their Open Decision Intelligence Platform, that empower regional, mid-sized, and challenger banks to deliver hyper-personalised, real-time customer experiences without the cost, complexity, or scale traditionally required to compete in the industry. FlexRule’s Open Decision Intelligence Platform provides a pathway to advanced, real-time engagement capabilities that were previously out of reach for many institutions.“What we’re seeing is a shift in expectations. Customers don’t differentiate between banks based on size. They expect relevance, personalisation, and immediacy, whether they’re banking with a global institution or a local credit union,” said Arash Aghlara, CEO of FlexRule. “FlexRule is making those capabilities accessible to everyone.”By combining decision intelligence and decision management into a unified platform, FlexRule enables banks to replicate complex use cases, like Next Best Action (NBA) recommendations, customer journey orchestration, and real-time engagement, without requiring an in-house army of data scientists or a custom-built AI infrastructure.FlexRule supports scalable deployment across all customer touchpoints, including contact centres, mobile apps, CRM systems, and digital banking platforms. The system integrates with existing tools and channels, allowing banks to generate tailored, real-time decisions based on internal data and contextual triggers without overhauling their tech stack.FlexRule clients can start with a small number of data points and customer journeys and then scale up as maturity increases. Early use cases among FlexRule’s banking clients incl...

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