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Title: The 66th expands services to include AI SEO and Generative Engine Optimization

Canada, 15th Aug 2025- The 66th, a Vancouver-based studio specializing in website development, search optimization, and conversion strategy, is now offering AI SEO and Generative Engine Optimization (GEO) alongside its existing services. These capabilities are designed to help brands appear accurately and prominently in both traditional search and the fast-growing landscape of AI-driven discovery.“Search technology is evolving quickly,” said Liam Lytton, Founder of The 66th. “Our AI SEO and GEO services ensure our clients are clearly represented in search results, summaries, and generative platforms, so they can be found, trusted, and chosen.”What AI SEO and GEO deliverThe 66th’s new offering focuses on making a brand understandable to both people and AI systems. Key components include:Entity modeling that defines every part of a business in ways search engines and AI platforms can interpretStructured architecture that mirrors how customers actually search for solutionsSchema and structured data to improve visibility in knowledge graphsContent systems that explain services clearly and establish topical authorityConsistent platform publishing to keep messaging aligned across channelsPerformance tracking to link AI-driven visibility directly to sales and leadsProven resultsThe 66th has already achieved measurable gains for clients through early AI SEO and GEO projects. These include increases in high-intent traffic, improved lead quality, and stronger brand recognition in competitive industries.“Our clients want strategies that will still work two years from now,” said Lytton. “AI SEO and GEO make that possible.”About The 66thThe 66th is a Vancouver-based studio specializing in website development, technical SEO, AI SEO, Generative Engine Optimization, and conversion rate...

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