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Title: Best HVAC Marketer 2025 Home Services Benchmark Council Names Jacob Darrah the Winner

United States, 12th Aug 2025 -  The Home Services Benchmark Council has named Jacob Darrah the Best HVAC Marketer for 2025 after its annual HVAC Performance Review. The honor has historically gone to agencies. This year an individual operator earned the top spot after Darrah’s program outperformed the council’s leading agency cohort on efficiency, scale, and repeatability.“Jacob’s entries cleared every eligibility threshold we use to screen agency programs, then exceeded top-agency medians across our core benchmarks,” said Evan Price, Council Chair. “Consistency across seasons and markets is what set his work apart.”Why Darrah ranked number oneBlended ROAS: 9.1x search, 12.7x paid social, 6.4x OTT across 36 monthsAcquisition efficiency: CAC 29% below peer median and 12% below top-agency medianPayback speed: 23 days average for service revenue, 61 days for install revenueConversion lift: 33% lead-to-booked versus 22% top-agency cohort medianGrowth velocity: 48% three-year revenue CAGR with stable marginTesting velocity: 120 plus structured creative and offer tests per quarter across search, social, and OTT“The job is to let the data decide,” said Jacob Darrah, Marketing Director at Bill’s Heating & A/C and Editor of HVAC Playbook. “We test fast, keep what converts, and align offers with what actually happens in the field.”First individual to beat the agency fieldThe council confirmed that Darrah’s submission met the same entry standards required of agencies, including minimum spend under management, multi-market continuity, and documented conversion lift. After eligibility was confirmed, a scoring panel compared his results to the top-quartile agency composite and found higher efficiency and faster payback at comparable or greater scale, which led to extending t...

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