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Title: Chester & Co Celebrates the Joy of Bunny Life

Chester & Co.: The Bunny That Inspired a BrandIt’s not every day that a pet changes the course of someone’s life, but for Shannon Koehler, founder of Chester & Co., one unexpected Mini Lop did just that. What began as a simple favor for her niece—looking into adopting a rabbit—quickly turned into a heartwarming journey that led to the creation of a beloved lifestyle brand, now cherished by bunny lovers everywhere.The initial rabbit that sparked her niece’s interest had been found locally, but by the time Shannon’s family arrived to adopt it, someone else had already taken the bunny home. Within a couple of weeks, they crossed paths with Chester—a curious, floppy-eared Mini Lop whose big feet and bigger personality would soon become the foundation of a growing movement. Chester’s presence left a lasting imprint not just on their home, but on Shannon’s heart. That influence would grow into Chester & Co., a brand that now celebrates the meaningful bond between humans and their house rabbits.Today, Chester & Co. is more than a clothing label or home goods shop—it’s a welcoming hub for rabbit enthusiasts. A community where “bun moms,” first-time adopters, and lifelong rabbit lovers can find products, stories, and resources that reflect the joys (and challenges) of bunny life. Whether you’re in it for the hay-flecked sweatshirts or the heartwarming connection, Chester & Co. offers something for everyone who’s ever been blessed to love a bunny.A Brand Built on Love—and a Market GapChester & Co. wasn’t born overnight. It came from the realization that, while there was an endless supply of pet-related merchandise for dog and cat lovers, the bunny community was being left behind. “I realized the house rabbit community was often overlooked and underserved,”...

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