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Title: Retailers Drown in Data Chaos - Octopus Bridge Offers Counterpoint POS Integration as a Lifeline
San Jose, CA, United States, 23rd Jul 2025 - As independent retailers scramble to keep pace with omnichannel demands, many are finding themselves buried under spreadsheets and choked by disjointed systems. Inventory mismatches, overselling nightmares, and advertising blind spots have become daily frustrations. But for those using Counterpoint POS, a powerful remedy is gaining traction - Octopus Bridge, the next-generation MarkTech platform developed by 24Seven Commerce.Far more than a standard integrator, Octopus Bridge provides seamless connectivity between Counterpoint POS and leading eCommerce platforms like Shopify, WooCommerce, Magento, BigCommerce, and Wix. Yet it’s what lies beyond basic integration that’s changing the game: built-in connections to Google Local Inventory Ads and Facebook Shop bring in-store inventory into the digital spotlight - right where local shoppers are browsing.“For a long time, I felt like I had two separate businesses - our brick-and-mortar and our online store,” said one specialty retailer based in Ohio. “Octopus Bridge changed that completely. It connected our sales channels and pushed our local inventory to Google, which brought new foot traffic we never had before.”Retailers using Counterpoint POS can now sync product listings, stock levels, and prices across online and in-store environments in near real-time. Through Google connectivity, shoppers searching nearby can view in-stock items before stepping into the store, empowering “buy local” behavior while reducing abandoned carts.The MarkTech edge of Octopus Bridge comes from its hybrid approach - merging POS integration with local marketing automation. Retailers get visibility where it matters most: local search results and social platforms. Facebook Integration extends this visibi...
This press release is issued by King Newswire