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Title: POP MART Joins Forces with BlueX to Launch a New Era of Toy-Based RWA and Ignite a Global Blind Box Meme Craze

Thailand, 22nd Jul 2025 - According to official sources from BlueX, the Web3 infrastructure platform is currently in strategic discussions with collectible toy giant POP MART to explore the on-chain transformation of its iconic blind box IPs. The discussions center around introducing these beloved characters into the Web3 space as Real World Assets (RWAs), with a focus on collaborative expansion across Southeast Asia and beyond.The collaboration scope reportedly includes — but is not limited to — digital IP rights confirmation, on-chain blind box transactions, joint Meme IP creation, and the design of a new "RWA Blind Box" issuance mechanism. The initiative will begin with POP MART’s well-known character "TwinkleTwinkle", aiming to turn collectible toys into structured, tradable digital assets, and expand their use across the broader cultural-financial landscape.“We believe collectible toys hold not only emotional value, but also asset value,” said a representative from BlueX. “Through on-chain authentication and asset modeling, the IP economy can evolve beyond collectibles into a new class of digital assets — gaining both financial and user engagement capabilities.”POP MART’s "TwinkleTwinkle" to Lead the Leap On-Chain"TwinkleTwinkle," part of POP MART’s “Stellaroo” lineup, is a newly launched IP signed in 2024. Known for its soft and heartwarming design, the character has quickly risen to prominence in the designer toy world. Made up of tiny stars with rosy cheeks, “TwinkleTwinkle” embodies both childlike innocence and subtle adult emotion, telling stories of courage, longing, and love.Inspired by starlight in darkness, the character is designed to offer a romantic fairytale world for adults who still dream. Since its debut, TwinkleTwinkle has become a major emotional...

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