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Title: CEO of Gia world Studios- Gia Foretia attends the Essence festival 2025
United States, 07/13/2025 - Essence Festival - The festival of culture with more than 10 years of experience celebrating the brilliance of black music, art, wellness, fashion, education, food and commerce. What better way to elevate the black community than in the notorious streets of New Orleans, Louisiana.Friday, July 4th, it’s 12:30 am where I and hundreds of Essence Festival attendees land at MSY airport and walk out into the hot summer air of New Orleans. It was such a happy feeling to be surrounded by many different shades of black skin excited for the days to come. It just made me think “Wow. The black community is so incredibly diverse, supportive, and blessed”. Even though it was so chaotic because of the eagerness to get transportation out of the airport I somehow felt calm and wealthy because a majority of the Ubers and Lyfts were big, black SUVs. A few hours later, I headed down to New Orleans Ernest N. Morial Convention Center. My goodness, it was huge. Inside were amazing DJ’s, booths hosting different educational and film panels, celebrity performances, giveaways from retailers such as Target with free beats headphones, Amazon Prime, Febreeze, Coca Cola and even fast food chains such as McDonald’s. But what took over the 3-day event was the BeautyCon section. Their lines were never ending and their booths were visually on the next level. The production design of some booths were actual hair salons (i.e., Juvias Place, Mielle, L’Oréal) with personnel actually styling the hair of actual buyers of their products while others were handing out free products. Other booths (i.e., Pedilicous) were giving away free back massages, and there were even licensed doctors (i.e., Beauty Below) giving away free consultations. The gratitude expressed from ma...
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