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Title: XpandEast Announces New Go-To-Market Strategy to Drive Enterprise Expansion in Malaysia

XpandEast, a growth consultancy based in Kuala Lumpur, has launched a cutting-edge go-to-market (GTM) strategy designed to support enterprise expansion in Malaysia. Moving away from traditional cold-email outreach, this new approach focuses on a personalized method using LinkedIn and WhatsApp as the primary channels for engagement.The pilot campaign, executed between April and July 2025, targeted senior decision-makers at large Malaysian retailers and e-commerce companies evaluating enterprise-level solutions. The strategy aimed to engage 1,964 CIOs, CTOs, and digital leaders using a system designed to be human-first and highly interactive.Breaking Through the Noise with Personalized OutreachXpandEast, known for its messaging-led approach, designed and managed the outreach campaign, which began with LinkedIn connection requests. After successful connections were made, direct messages (DMs) and WhatsApp messages were sent to encourage further interaction. The results were striking:412 LinkedIn connection requests were accepted, achieving a 21% acceptance rate 236 DMs were opened 122 replies were received 19 meetings were successfully bookedIn contrast, a similar outreach attempt using cold email resulted in just 22 replies and 2 meetings.“We've observed firsthand how Malaysian enterprise leaders respond to human-first outreach—LinkedIn and WhatsApp are platforms that spark real conversations, while cold emails often fall flat,” said Saleh Nabil, Co-Founder and Growth Director at XpandEast. “This shift isn't just about selecting the right message; it’s about meeting decision-makers on the platforms where they already engage.”The Localisation Factor: Southeast Asia’s Evolving Digital LandscapeThis new strategy is aligned with broader trends in Southeast Asia...

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