You're contacting media contact of this press release

Title: Small Funding Big Dreams Two Tech Workers Disrupt the $800 Million Pet Gut-Health Market with a Paw-for-Paw Probiotic

Atlanta, GA — July 28, 2025 — When technical architects Michael Wang and Elliotte Baik left the code editor for the dog park, they noticed a pattern: every other pup owner was talking about tummy troubles. Two years, dozens of veterinary consultations, and one boot-strapped R&D sprint later, the pair are launching DLY Pets™ Probiotics for Dogs—and pledging to donate a month’s supply to a metro-Atlanta shelter dog for every jar sold.The LaunchThe soft-chew supplement delivers 1 billion CFU across five research-backed strains—Lactobacillus acidophilus, Enterococcus faecium, and three soil-friendly Bacillus species—paired with 100 mg pumpkin seed and 100 mg ginger root for natural prebiotic support. Early customers report calmer bellies and fresher breath in as little as 48 hours.“Big impact doesn’t have to come from a big corporation,” says co-founder Michael Wang. “Our Paw-for-Paw model means every purchase fuels healthier guts for shelter dogs that rarely get premium nutrition.”Why It Matters Now• Exploding demand. The global pet-probiotic category will grow from $807 million this year to $1.14 billion by 2035, with U.S. sales surging at 7.4 % CAGR—driven largely by dog owners focused on digestive and immune health. (futuremarketinsights.com)• Wellness over treats. U.S. pet-supplement sales just topped $2.7 billion, up 19 % since 2022 as pet parents shift from “spoiling” to “preventing.” (freedoniagroup.com)• Functional-first buying. APPA’s 2025 Dog & Cat Report shows wellness-focused foods and functional supplements are the fastest-rising purchase driver despite inflation. (petfoodindustry.com)Science Baked InPeer-reviewed studies list ginger among the safest botanical remedies...

This press release is issued by King Newswire