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Title: ShelterBaby Announces Pet Wellness Innovation and Mission-Led Product Expansion

United States, 30th Jun 2025 - When Zhenya Villarreal founded ShelterBaby in late 2024, the startup launched without external funding or a traditional promotional rollout. What began with two rescued dogs and a kitchen stocked with skincare-grade ingredients has grown into a steadily expanding brand focused on supporting the everyday issues that affect pet wellbeing—especially those linked to behavioral and dermatological concerns.“We didn’t want to just sell cute bottles,” Villarreal said. “We wanted to solve the real issues that send dogs back to shelters—starting with behavior and skin health.”The approach was informed by her personal experiences as a shelter volunteer, where Villarreal saw that dogs were often surrendered not necessarily due to lack of care, but because families lacked access to resources or knowledge to manage ongoing behavioral or health-related challenges.First Formulas Rooted in Observed NeedsShelterBaby’s debut product was a dry coat care powder intended for dogs exhibiting signs of skin discomfort such as itchiness and allergies. Rather than replicate existing market offerings, the formulation incorporated ingredients common in advanced human skincare, including astaxanthin, a naturally occurring antioxidant, and probiotics known to support skin microbiome health. The company focused on using minimal, recognizable components—avoiding synthetic fillers in favor of what Villarreal describes as "functional and purposeful inclusions."This method aligned with her broader goal of designing solutions that reflect observed animal responses and practical household needs, rather than following trends or generalized consumer demands.Reimagining Support for Canine AnxietyFollowing the coat care line, ShelterBaby introduced a calming supplement originally...

This press release is issued by King Newswire