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Title: Exter Media Unveils Human-Driven AI Marketing Framework for Sustainable Growth

United Kingdom, 28th Jun 2025 - Exter Media is redefining how marketing agencies approach business growth. The UK-based agency has recently announced a shift toward a human-first approach, blending artificial intelligence (AI) with human creativity to unlock sustained growth for small to medium-sized businesses. The framework, known as Human+, brings together data-driven insights and strategic creativity to deliver tailored, intentional marketing solutions.At the core of this model is Exter Media’s commitment to understanding each brand’s unique needs. “Our clients aren’t just looking for automated solutions. They want strategies that connect on a deeper level with their customers,” said Benjamin Gershman, CMO of Exter Media. “This is why we focus on combining AI tools with human insights to create marketing systems that adapt and evolve alongside each business.”Elevating Marketing with AI and Human InsightExter Media’s innovative methodology leverages AI to streamline marketing efforts while preserving the essence of human-driven creativity. By using AI to analyze customer behavior and predict trends, Exter Media can deliver precise audience segmentation and forecasting. But unlike other agencies, Exter Media refuses to let automation overshadow the importance of customer psychology and brand voice.Rather than simply relying on performance metrics, Exter Media places emphasis on nuanced factors such as message relevance, tone, and the customer journey. The agency uses advanced AI-powered analytics to refine its targeting and creative strategies based on high-value behaviors. This ensures that each marketing touchpoint is relevant, intentional, and aligned with the client’s goals.“Performance metrics are crucial, but they are just one part of the equation,” said Be...

This press release is issued by King Newswire