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Title: Adam Guez on Building Trust and Transparency in Modern E-Commerce

Dubai, United Arab Emirates, 28th Jun 2025 - In an era of one-click purchases, flashy funnels, and disappearing drop shippers, trust has become the rarest currency in e-commerce. But for Adam Guez, a French entrepreneur based in Dubai, it’s the foundation on which lasting brands must be built — not an optional feature.Over the past few years, Adam Guez has launched, scaled, and sold multiple e-commerce ventures, including a portfolio of stores under DVT Group. His journey, however, isn’t about chasing viral trends or gaming algorithms. It’s about building systems and customer experiences that earn loyalty, not just attention."The biggest mistake in e-commerce is thinking short-term," Guez has said. "You can trick someone once, but you can’t build a business on that." This mindset has guided him through every launch, pivot, and sale — including his notable exits from Maison Burj Dubai, a semi-luxury fashion brand sold in 2023, and Mycare, a health-focused platform based in Dubai.What sets Adam apart is not only his operational expertise, but his values-first approach. At a time when many digital entrepreneurs prioritize conversion at any cost, he focuses on clarity, honesty, and long-term positioning. Every product page, customer touchpoint, and post-sale interaction is designed to reflect these principles.This belief in transparency is more than just a moral stance — it’s a business strategy. Guez has seen firsthand how brands that overpromise and underdeliver may win short-term sales, but ultimately lose market trust. His ventures, on the other hand, prioritize consistency and communication — even if it means lower initial margins.As founder of RGI Enterprises, he now uses that philosophy to support other e-commerc...


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