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Title: Plant-Based Probiotic Drinks The Next Big Thing in Indias Functional Beverage Revolution

Pune, Maharashtra, India, 27th Jun 2025 - The non-alcoholic beverages market has experienced significant growth in the past two years. This growth has been driven by increasing health consciousness and a shift towards functional and plant-based drinks. Consumers have shown a preference for low-sugar, natural, and immunity-boosting options, especially due to the impact of the COVID-19 pandemic.For complete detail on competitive analysis and capacity visit: https://marksparksolutions.com/reports/non-alcoholic-beverages-marketA unique and rapidly growing trend in the non-alcoholic beverages market in India is the rise of traditional and herbal wellness drinks, which reflects a fusion of cultural heritage and contemporary health awareness. Consumers, particularly those from Gen Z and millennials, are increasingly moving away from sugary carbonated beverages in favor of functional drinks that resonate with principles of Ayurveda and holistic wellness. This shift has gained momentum, especially in the post-pandemic landscape, as there is a marked increase in the demand for immunity-boosting ingredients such as turmeric, tulsi, ashwagandha, giloy, and amla. Brands have effectively leveraged this trend by providing ready-to-drink Ayurvedic juices, herbal teas, and natural tonics that prominently feature health benefits such as stress relief, improved digestion, enhanced skin health, and increased energy levels. Moreover, the urban middle class has shown a growing willingness to experiment with beverages that blend nostalgia and nutrition. The demand for these products is also expanding in tier-2 and tier-3 cities, fueled by heightened health consciousness and improved distribution networks. Major beverage corporations are broadening their wellness offerings to re...

This press release is issued by King Newswire