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Title: K Beauty finds the answer to youth in recovery

Popular K-cosmetic company JBROS & COMPANY’s latest Magnesium Spray that was launched under its K-Beauty brand ANIMO has rapidly gained popularity worldwide since its launch. Positive word-of-mouth has played a big role in spreading the awareness. In an unprecedented move for a cosmetic product, it was stocked in Korea’s largest pharmacy chain—solidifying both consumer trust and clinical credibility.ANIMO’s spray offers more than just hydration, elasticity, and puffiness reduction—it proposes a new bodycare routine centered on recovery, making it a clear symbol of K-cosmetic evolution.Speaking to the media, a representative from JBROS & COMPANY, Samuel Lim, said, “K-beauty is once again pushing the boundaries of what cosmetics can do. At the center of this new wave—one that prioritizes recovery as much as aesthetics—is Korean brand ANIMO and its magnesium-based recovery spray.”Expert feedback has been equally strong. Dr. Julia West, a dermatologist and sports medicine specialist, commented: “There’s research suggesting magnesium supports skin recovery, but it’s rare to see a formula that delivers both absorption and sensorial satisfaction. ANIMO has turned that rare idea into a real product.”The response from real-world users is equally noteworthy. Several professional athletes in Korea began using the product independently—and later, their own teams reached out to request sponsorships from the brand. This speaks to a unique bottom-up trust model, where adoption is led by genuine users rather than marketing campaigns. This rapid diffusion is also supported by Korean society’s cultural inclination toward sharing. Rooted in centuries-old agricultural “Pumasi” tradition—where communities exchanged labor and resources—Koreans today continue to share what’s good...

This press release is issued by King Newswire