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Title: Exter Media Announces New Approach Combining AI Omnichannel Strategy and Human Insight to Drive Intentional Marketing Growth

United Kingdom, 25th Jun 2025 - Exter Media was created to meet a recurring need: mid-market brands seeking more intentional support than traditional one-size-fits-all campaigns could offer.“Too often, clients came to us after trying tactics that didn’t match their stage of growth,” explains Benjamin Gershman, the company’s CMO. “Our work starts with listening and building strategy from the ground up.”This approach allows the agency to tailor communications and planning timelines that reflect each brand’s capacity and customer base—while integrating predictive analytics and audience segmentation that ensure those messages are landing with the right people, at the right time.Focused Support for Growing BusinessesExter Media’s methodology centers around structured campaign planning and intelligent content delivery. Their Human+ system maps the customer journey across multiple touchpoints—like paid media, SMS, organic content, and email—using automation where it matters most and human creativity where it counts.By coordinating these channels through a single strategy, they deliver the omnichannel consistency many brands struggle to achieve internally. Their process includes brand voice audits, AI-informed offer refinement, timeline development, and message sequencing — forming a scalable system that supports both rapid and long-term growth.Human Insight as a Strategic ToolWhat differentiates Exter Media is its ability to integrate AI tools without losing the nuance of brand voice and customer psychology. While much of the marketing industry leans into performance metrics and automation at scale, Exter Media pairs those tools with hands-on creative input and contextual reviews.“We don’t just look at performance—we consider positioning, relevance, and message clarity,” says...

This press release is issued by King Newswire