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Title: Bridge the Gap Between Traditional Marketing and Gen Z Expectations

New York, United States, 23rd Jun 2025 - Dr. Zuleyka Colon Colon is excited to announce the release of her new book, How to Leverage Gen Z Preferences in Marketing Strategies: A Reliable Resource for Common Challenges, a practical and insightful addition to the Marketing & Sales genre. This powerful guide gives readers a simple way to understand and engage with the fast-evolving Generation Z market.In How to Leverage Gen Z Preferences in Marketing Strategies, Dr. Colon offers a detailed look at the behaviors and needs of Gen Z. Using real-world examples and well-researched methods, the book explains how to create marketing campaigns that truly speak to this digital-first audience. Readers will learn how to use social media platforms like TikTok and Instagram, how to build trust through personalized customer experiences, and how to adjust traditional approaches for today's tech-savvy consumers.Whether you are a business owner, marketer, or scholar, this new Marketing & Sales resource will help you face common challenges with confidence. It is designed to be easy to understand and immediately useful, offering clear steps for creating strong and lasting connections with Gen Z customers.About the Author:Dr. Zuleyka Colon Colon is a business leader, educator, and founder of CYLUZ BHS and E-commerce Group. With a background in biological sciences, health sciences, administration, and business, she brings a deep and well-rounded perspective to the Marketing & Sales world. Her passion for education, leadership, and building authentic professional relationships shines through in every chapter of this book. Dr. Colon also shares her experiences and insights through her weekly YouTube podcast, "Dr. Zuleyka Colon Colon," where she talks with professionals and entreprene...

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