You're contacting media contact of this press release

Title: Midwest Brand Cheli Hunting Gear Launches Purpose-Built Technical Hunting Clothing Designed for Hunters of All Types

Illinois, United States, 11th Jun 2025 – Cheli Hunting Gear, a rising star in the American outdoor high end hunting gear and apparel space, has officially launched its debut line of technical hunting clothing—engineered specifically for the unique demands of Midwest terrain and climate.Founded in the frozen deer stands and muddy river bottoms of Northern Illinois, Cheli was born out of frustration with gear made for Western landscapes but marketed to Midwest hunters. Its inaugural collection, including the Outpost Light 1/2 Zip Jacket and the ThermoFleece 1/2 Zip Hoodie, is now available for pre-order with shipping set for June 2025.“Cheli started because we needed gear that worked better in the Midwest. Simple as that.”Cheli’s roots run deep. The brand’s story is steeped in family hunting tradition and decades of Midwest textile craftsmanship. Drawing on hands-on experience both in the field and on the factory floor, the team developed and field-tested prototypes through every season and terrain the Midwest throws at serious hunters.Built for the Midwest, Not Adapted to ItWhere other brands start with mountain gear and adapt for flatlands later, Cheli designs start with high end hunting gear from offset:Rapid temperature shifts from morning frost to afternoon humidityTerrain diversity including river bottoms, ridge-lines, and field edgesClose-quarters stealth needed for pressured whitetailsThe rugged reliability demanded by lifelong huntersAt the heart of the collection is Coppice Camo, a proprietary pattern inspired by real Midwest light conditions and forest dynamics—not algorithmic guesswork. From zipper placement to fabric noise reduction, every detail has been obsessively tested by real hunters.Cheli’s Mission: Performance Without Compromi...

This press release is issued by King Newswire