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Title: Shelly Peterson Building Legacies One Brand at a Time

 At a time when attention spans are fleeting and digital presence dictates opportunity, personal branding is essential. No one understands this better than Shelly Peterson, a seasoned business executive whose career spans nearly three decades in construction, entrepreneurship, and leadership.With a résumé that boasts over $3.5 billion in completed projects across 14 states and the successful mentorship of more than 2,500 professionals, Peterson has mastered the art of building things that last. Now, through Promoting Me, LLC, she applies her deep expertise in strategy, leadership, and storytelling to help individuals and businesses craft personal brands that make a lasting impact. A Career Built on Strategy, Leadership, and ExecutionPeterson’s journey is anything but conventional. As a third-generation construction professional, she built a formidable career in a male-dominated industry, leading union and non-union teams while developing high-profile projects. Her tenure with industry leaders like The Boldt Company and Suffolk Construction saw her overseeing complex operations, driving business development, and spearheading innovative solutions in the built environment.Recognizing that success in any field hinges on leadership, reputation, and visibility, she turned her focus to entrepreneurship. Over the years, she has launched and operated 13 businesses, blending her expertise in business development with her passion for helping others achieve their full potential. The Birth of Promoting Me: Personal Branding in the Digital AgeIn 2020, Peterson founded Promoting Me, LLC, a boutique firm specializing in personal and employee branding, career coaching, and business strategy. The mission? To help professionals and businesses “stop the scroll” and...

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