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Title: XooRWA Officially Launches As Xoocity Unlocks Brand Co-Creation in the RWA Era
Hong Kong, China, 2nd Jun 2025 - As Web3 merges ever faster with real-world commerce, XooRWA, the brand-digital-asset engine inside the broader Xoocity ecosystem, has formally gone live this May. Positioned as one of Xoocity’s core infrastructures, XooRWA lets brands convert their influence into a participatory, rich experience for users, turning passive consumers into active co-creators. Redefining Brand Engagement: From Consumption to CollaborationInstead of conventional ads or loyalty points, XooRWA allows brands to issue utility-driven digital assets that offer value to people for promoting, using, and co-building the brand itself. Rooted in a “Brand as Asset” vision, XooRWA’s smart-contract framework guarantees transparent, fair, and value-sharing incentives. Platform HighlightsDigital Goods Issuance System: Launch digital assets embedded with real-world utilities and privileges.Multi-Phase Incentive Model: Blend short-term virality and long-term loyalty through “incentive” and “contract” periods.On-Chain Execution + AI Distribution: Smart contracts automate withdrawals with full transparency.XooToken Value System: Users can get XooTokens plus redeemable real-world perks for every asset interaction. Real-World Pilot: Cuplore Shared Coffee StoresCuplore, a smart coffee chain with 100+ locations, is XooRWA’s first industry partner. Ten pilot stores now integrate XooRWA-enabled digital products, letting customers unlock discounts, promo bonuses, and XooToken incentives, turning everyday coffee runs into collaborative value creation. Xoocity Ecosystem Synergy: Building the Web3 Commercial OSXooRWA is a pillar of Xoocity: a virtual-physical operating system for digital-native enterprises. Xoocity unites XooRWA with:Xoobay (Web3 cross-border...
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