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Title: PurelyWHITE Deluxe Launches Whitening Powder That Whitens Without Peroxide or Sensitivity

United States, 22nd May 2025 - PurelyWHITE Deluxe, a premium clean beauty oral care brand, has introduced its latest innovation in teeth whitening: a peroxide-free whitening powder that offers a breakthrough in oral health. This innovative formula is designed to gently target deep stains, rebuild enamel, and freshen breath—making it a simpler, cleaner alternative to strips, gels, and trays.At the core of this 3-in-1 powder is PAP+ (phthalimidoperoxycaproic acid), a non-peroxide ingredient that lifts stains through oxidation without generating harmful free radicals. Unlike traditional dental care products that rely on hydrogen peroxide, PAP+ offers a more enamel-friendly approach for users looking to maintain their smile without sensitivity.Complementing PAP+ is hydroxyapatite, a naturally occurring mineral and star ingredient in modern oral health science. Once developed by NASA and widely used in Japanese oral care, hydroxyapatite helps fill micro-cracks in enamel, supports remineralization, and minimizes sensitivity. CPC (cetylpyridinium chloride), a trusted antimicrobial agent, rounds out the formula by helping to combat odor-causing bacteria and support overall gum health.With no messy gels, charging cords, or LED devices, the powder format reduces whitening to a minimalist three-step process: dip, brush, and rinse. The ultra-fine powder easily fits into morning or evening routines and is ideal for both home and travel use.Already gaining buzz across TikTok and clean beauty communities, the whitening powder is manufactured in a cGMP-compliant facility, is third-party tested, and is formulated by dental professionals. The product launch builds on the momentum of PurelyWHITE Deluxe's previous at-home whitening kits, which were featured by Yahoo! Life for delivering re...

This press release is issued by King Newswire