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Title: Aztelekoms Success Story to Be Featured in Philip Kotlers Globally Renowned Essentials of Modern Marketing
Aztelekom, a telecommunications company within the Azerbaijan Transport and Communications Holding (AZCON Holding), will be featured in the inaugural Azerbaijani edition of Essentials of Modern Marketing (EOMM), the latest initiative by Kotler Impact, founded by the esteemed Dr. Philip Kotler, widely recognized as the father of modern marketing. The book will highlight the implementation process of the company's mega-project "Online Azerbaijan" and its pivotal role in driving the country’s digital transformation.As part of this global project spanning over 100 countries, the book series is designed with a unique approach tailored to each country, blending local business successes with international marketing principles. Having already launched in over 30 countries — including Italy, Brazil, Germany, Poland, India, Pakistan, Bangladesh, Georgia, Turkey, and many others — the book series has attracted significant international attention. The upcoming Azerbaijani edition will showcase the country’s business potential on the international stage and provide local business professionals with access to global expertise. AWE Consulting, the official representative of Kotler Impact in the CIS region and Azerbaijan, plays a pivotal role in facilitating this initiative locally. The book will be distributed internationally through electronic libraries and academic platforms.Commenting on this prestigious recognition, Hasan Omarov, Acting General Director of the company, stated:“Having our ‘Online Azerbaijan’ project featured in Kotler Impact’s publication is a great source of pride for us. This complex project has the potential to accelerate the country’s economic development, increase digital literacy, and enhance Azerbaijan’s investment attractiveness. At the same time,...
This press release is issued by King Newswire