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Title: Sergey Baburov and the Coffee Navigator team are developing a closed industry index to assess coffee market maturity

Sergey Baburov (Coffee Navigator)Coffee Navigator, the analytical platform led by Sergey Baburov, is developing the Coffee Navigator Market Index (CNMI) — a closed industry tool designed to quantitatively assess the maturity and dynamics of coffee markets across countries and cities. The index will serve as a data-driven foundation for decisions in market expansion, localization strategies, and investment planning.The development of CNMI addresses a critical industry need: the lack of a unified approach to evaluating coffee infrastructure. Today, market participants — from roasters to developers — rely on fragmented or inconsistent data. Some assess growth by the number of coffee shops, others by revenue or subjective engagement metrics. CNMI consolidates over ten key indicators, including: density and number of coffee shops, average ticket dynamics, specialty coffee share, brand digital presence index, behavioral and demographic signals.The purpose of the index is to provide a comparable framework for evaluating local markets, allowing businesses to better forecast consumer behavior shifts, measure format fit, and identify scalable growth opportunities.Internally, Coffee Navigator already uses CNMI in analytical modeling to assess market saturation, prioritize city launches for clients, and shape data-driven consulting recommendations. It serves as a base for localization strategies, format feasibility assessments, and saturation risk analysis.«We work with data every day, yet the market often runs on intuition», said Sergey Baburov, founder of Coffee Navigator. «This index is meant to offer a fixed point of reference — something businesses can rely on to compare, quantify, and move forward with confidence».For external users, CNMI will be available as part o...

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