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Title: Mobile App Developers Gain Greater Control Over Ad Revenues With White-Label RTB Solutions

Germany, 16th May 2025 - As global mobile app usage continues to soar, developers are increasingly exploring new avenues to monetize their digital products. Recent industry data from Q1 2024 shows that mobile users spent a staggering $35.8 billion within apps, with a substantial portion of that figure attributed to in-app advertising. This trend signals a strong shift in monetization strategies especially among free apps and games where advertising now plays a central role in revenue generation.Among the emerging strategies, developers are turning to white-label Real-Time Bidding (RTB) platforms to build independent ad networks that offer more control, higher returns, and deeper user insights.The Rise of In-App AdvertisingIn-app advertising continues to grow rapidly across both gaming and non-gaming verticals. In the first quarter of 2024 alone, ad revenue increased by 26% for non-gaming apps and 7% for gaming apps, according to industry reports. With user acquisition costs on the rise and competition intensifying, developers are looking for more efficient and sustainable ways to maximize earnings from existing users.Traditional monetization models often rely on third-party ad networks, where developers share a portion of revenue and relinquish control over the ad experience. In contrast, white-label RTB platforms are changing this dynamic by giving developers the infrastructure to operate their own networks and keep 100% of ad revenue.How RTB Platforms Work in PracticeReal-Time Bidding platforms are designed to facilitate automated buying and selling of digital ad space. When integrated into mobile apps, they support a wide range of ad formats, including banners, video ads, audio ads, and interactive units—all optimized for user engagement on mobile devices.Modern RTB...

This press release is issued by King Newswire