You're contacting media contact of this press release

Title: Scale by SEO Protects Business Visibility as AI Overviews Reshape Search

Google’s AI Overviews now reach 1.5 billion users monthly, reshaping how users interact with search results and impacting click-through rates (CTR) for traditional organic links. Scale by SEO, a digital marketing agency specializing in search engine optimization and content strategy, is supporting businesses in adapting to this changing environment, focusing on sustainable growth and strong online presence.Recent studies from Ahrefs and Amsive show Google’s AI Overviews are reducing clicks to high-ranking informational pages. Ahrefs reported a 34.5% CTR decline for position-one results when AI Overviews appeared, analyzing 300,000 keywords. Amsive’s research across 700,000 keywords found an average CTR drop of 15.49%, with non-branded informational queries experiencing the steepest declines.Meanwhile, Alphabet’s Q1 2025 earnings highlight the lasting integration of AI into Google’s ecosystem. The company reported $90.2 billion in quarterly revenue, up 12% year-over-year, with $50.7 billion coming from search alone. Capital expenditures rose 43% to $17.2 billion, driven largely by AI infrastructure investment, including the rollout of its Gemini 2.5 model."With the rise of AI Overviews, businesses must rethink their SEO strategies," said Wayne Lowry, CEO of Scale by SEO. "Our mission is to ensure clients remain visible and competitive in this new search era."Scale by SEO's Response to AI OverviewsScale by SEO is expanding its services to counter the impact of AI Overviews. The agency now offers full-site audits that diagnose pages vulnerable to AI-driven traffic loss and identifies opportunities to strengthen visibility.Content strategies are being recalibrated to prioritize branded, transactional, and mid-funnel queries, which are showing greater resilience. The agency...

This press release is issued by King Newswire