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Title: EU to Expand Pet Market Exports to 11 Additional Products Beyond Animal Formulas

United Kingdom, 26th Apr 2025 - The European Union (EU) has designated the pet healthcare industry as a strategic export sector and is launching a full-scale export expansion policy covering 12 high-value items, including animal formulas. This initiative responds to growing global demand for functional pet products made in Europe and is expected to accelerate the international expansion of R&D-driven life science companies.The EU Commission stated, “Animal formulas are a prime example of the shift from treatment-based veterinary prescriptions to preventive daily care,” adding that this category is driving demand as a substitute for pharmaceuticals and is a key sector with strong export competitiveness.High-functionality formulas take root as daily treatment alternativesAccording to a recent report released by the European Commission, animal formulas have posted an average annual export growth rate of 21 percent over the past five years, marking the highest growth among functional product categories replacing pharmaceuticals. Preventive formulas targeting immune health, joint and liver function, and aging have become widely prescribed through veterinary networks and are rapidly gaining traction in North America and Asia.The report concluded that animal formulas have established themselves within the life sciences sector through a structural approach that focuses on prevention before risk rather than treatment after symptoms.Technology-driven European companies pursue differentiation with life-stage based productsOne of the companies drawing attention under this export policy is Loyal Hound & Co., a UK-based pet life science company. Loyal Hound is noted for going beyond simple nutritional supplements by predicting disease risk across life stages and offering age-...

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