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Title: Midnighties is redefining comfort with its new luxury bamboo sleepwear line with padded, bra-like support
United States, 8th May 2025 - Move over saggy tees and oversized sweats — there’s a new kind of sleepwear in town. Introducing Midnighties, a modern sleepwear brand reimagining pajamas for women who want to be comfortable, confident, and covered without compromising on style.Midnighties' debut collection features lightly padded, bra-like support sewn directly into every top, breathable, sustainable bamboo fabric that keeps things cool (especially during heatwaves or hot flashes), and muffin-free waistbands that sit smooth — no digging, no bulk, no judgment.Sleepwear That Lifts You Up—LiterallyFrom hosting houseguests to vacationing with friends or just answering the door for a delivery, Midnighties is designed for women who are never truly alone when wearing pajamas. Think: flattering, breathable, mix-and-match comfort — with just the right amount of structure to feel put together, even in your PJs.“My sisters and I were tired of pajamas that didn’t fit our bodies or lives,” says Founder Julie Coin, a fractional COO and favorite aunt to five. “We have a huge family and none of us live in the same city, so when we’re all together, everyone stays under one roof to maximize time with the kids. We designed Midnighties so you can wake up (in the pillow fort), walk downstairs, sip your coffee, and still feel confident — no hoodie, no crossed arms, no awkward cover-ups.”Real Inspiration. Real Support.The idea sparked during late-night babysitting and chaotic family sleepovers in sunny California. “It was 90 degrees and we were still throwing on bras or sweatshirts just to chase after the kids or walk into the kitchen,” Coin recalls. “That moment — the ‘why is this still a thing?’ moment — became Midnighties.”And while the concept was bor...
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